Is Shopify the right platform for you ?
Let's be honest here. The choice you make while
choosing your e-commerce solution can have a great influence on your business,
negative as well as positive.
Most of us, naturally, has a lot of questions
regarding which one to proceed with.
That's why we take a lot of time comparing
different platforms on numerous parameters, but more often than not, we still
end up with the wrong one.
And, Shopify might outrival its competitors in
many areas but you must ask yourself this question one last time, is Shopify
really the one for me?
Maybe
But I'm here to clear those doubts in this
analysis of Shopify.
Read on.
How does it work?
Most of the accolades Shopify receives is down to
its usability. Most of the people using it agree that the design is a great one
and at the same time very easy to use. That's what most attracts people. So,
you don't have to do a lot here, just get on with it.
What is the core around which its services
revolve?
The founders claim it their mission to make
commerce better for everyone. They had to endure some frustrating times with
the services of other such platforms back in 2006 and that's why they came out
with Shopify.
It handles everything from the marketing of your
product and payments, to secure checkout and shipping.
What are the most important features?
Highly engaging Shopify Community, and
24/7 support system
Management and marketing features
Web Hosting
Themes and Customizations
Apps
Quick and easy setup
Lots of essential e-commerce tools
Sole authority of your store; complete control
Plenty of add-ons
What are the things you should be wary of?
Expensive or limited functionality of apps and
other features
Additional transaction fees
Lack of a free plan
Initial setup and customization
Language features
Limited payment gateways for markets other than
the USA, the UK and Canada
The conclusion?
I'm not going to give you a straight answer here,
because there really isn't any. Choosing the most suitable e-commerce platform
for your business depends on various factors. It is only you who knows what
type of business you have in mind, what are the customizations you want to make
to your store, what are the marketing tools you want to use, how do you want
your business to evolve and so on. So, try to find the answer to all the
questions first and then, at last, decide if this is the platform for you.
And if you happen to choose Shopify then there's
one less question to answer, right!
Because let's face it, there's a lot, just don't
get overwhelmed.
