Why Should You Choose Shopify?
Shopify is one of the most popular and easy-to-use commerce platforms on the internet and provides end-to-end solutions for your online store. From setting up your store to marketing and payments, it takes care of everything you need to manage and grow your business. In this article, we will focus on some of the most important aspects of Shopify that compels us to choose it over other similar platforms.
The Shopify Community
The Shopify community is a vast one, there are
numerous merchants, from beginners to experts; and developers with whom you can
connect. In addition to the Help Center, you will have a wide array of
resources at your disposal to help you grow your business and network with other
sellers. There's a discussion forum for all types of people, even if you just
want to learn about Shopify. You can join those conversations and get to know
more about this platform which can help you with your business in general.
Amazing Customizations
You can choose from hundreds of templates and
themes, both free and paid. You will also have the option to customize these
themes for a professional makeover which radiates trust for potential customers
with their premium look.
Hosting Benefits
Shopify provides you with its own cloud-based and
hosted platform. Here, you will not have to worry about the maintenance of your
servers or security of your data as it promises an uptime of 99.9% along with a
free SSL certificate. This will give you a lot of flexibility while starting
your business.
Plenty of Payment Gateways
The payment gateway setup is an easy one in case
you didn't already know. You just need to provide a few details on how you plan
to proceed with your business and everything will be taken care of. You can
learn about the wide array of payment options available on Shopify and then
decide which suits you best and you can manage your payment gateway directly in
your account dashboard.
User-Friendly Interface
Lots of e-commerce platforms face user outrage
because of the complexity of their interface. And that is where Shopify has an
edge over its competitors. You can create an online store in hours without
having to worry a lot about the technical aspects of it. It also saves you some
precious time and money that you could have easily given away to hire a
third-party for your store setup.
Superb Loading Speed
Being a highly reputed platform for commerce
websites, the infrastructure, and setup of its site allows your e-store on it
to load within a fraction of a second. The optimized hosting allows your store
lighting fast loading speeds which may turn out to be a problem otherwise.
Anyway, who wants to see a slow loading page on their site!
Dynamic Marketing Features
The SEO features of Shopify enables your website
to rank higher on search results so that customers can directly reach you. Now,
I won't promise that you will get all the best marketing tools out there but it
sure provides you with the essential ones. You will also have access to advanced
analytics as well as other marketing tools like gift cards, discount codes and
many more.
Smartphone-Friendly
We all know that smartphone users have grown by
leaps and bounds over the past few years. It is one of the key factors for the
growth of an online business. And that is something Shopify takes care of
without any fuss. All of Shopify themes are mobile responsive which gives a
wider reach to our products. This also makes your store look professional and
at the same time allows customers to shop at their convenience.
All these features and many more surely justifies
the market position of Shopify as one of the leaders in the spectrum of online
commerce platforms.
