Top 6 Ways to Use Facebook Marketing to Sell More Products

            Facebook is currently the world’s most active social media network, with over 2 billion active users every month. Irrespective of the continuous controversies facing the social media giants, they remain an attractive marketing proposition. You simply cannot ignore the social network’s dominance if you are looking to run an online business. As such, let’s take a look at six useful tips to make use of Facebook for your marketing campaigns. 

            1.    Make use of Dynamic Ads for retargeting: retargeting avails you of the opportunity to make use of dynamic ads to re-engage customers that weren’t converted successfully on your e-commerce platform. Facebook retargeting operates by merely displaying advertisements in user’s newsfeeds; if you employ dynamic retargeting, you can maximize the potential of these ads by displaying your products to users who have viewed these products on your site but failed to make a purchase.

            2.    Adopt the use of Facebook Marketplace: some few years ago, Facebook introduced the Facebook Marketplace, which is a classified ads system designed for individuals looking to sell or purchase a product. Facebook market places help to bring sellers and buyers together in a single platform, which makes it an ideal channel for small businesses to operate effectively. Recently, Facebook began to incorporate e-commerce websites into its market place operations.

            3.    Optimize and share contents that provide value: although there are a lot of exciting things on Facebook, the social media giants still leaves a lot to be desired. Top on the list of its cons is the circulation of fake news and misinformation. That said, this could be used to your advantage. Maximize the need presence on the platform by creating contents that showcase the value of your product and engage your potential customers.

            4.    Introduce a Chatbot: for those with technical experience, you can make use of Facebook Messenger platform to create your personalized chatbot. This chatbot gives you the capability to automate your interaction with our customers. With the chatbot, users can quickly get information about products and even place orders via the platform. It makes it a whole lot easier to provide your customers with information on particular products and services.

            5.    Team up with Micro-Influencers: you can maximize the impact of social media hype by hiring the services of famous people to endorse and push your products. You would be surprised to see the magical influence a simple endorsement from a well-known online personality can have on your product sales. Micro-influencers do not necessarily have to be famous personalities; they just need to have many flowers.

            6.    Key into Customer Perspective: an exciting aspect of Facebook marketing is that it provides you with direct access to your customers meaning you can share contents about your products with your customers and also request feedback from them. It allows you to interact with your customers and seek their opinion on ways to improve your business and your brand.

            In summary, you necessarily do not have to adopt all the tips highlighted here to be successful with Facebook marketing; you just have to know which works best for you. It all depends on your content.