Tips to Write Convincing Product Descriptions
A major
challenge currently facing e-commerce platforms is the ability to write ideal
descriptions for their products. An essential feature of an e-commerce website
is the product page. Product pages play a crucial role in revenue generation,
and the ideal product page should contain important information about the
product you intend to sell. In this write up we would be taking a look at ways
in which you could write product descriptions that would persuade visitors to
purchase your product;
1. The first and the arguably the most crucial
point when writing product description is for you to know your target market.
This is because writing a generic product description to get the attention of a
broad audience reach could be a futile effort. It is always better to narrow
down your target audience and then write a product description that would
appeal to them.
2. Your product description should be readable
and easy to understand. The average internet user would not spend time reading
a bulky product description, so it is always essential to keep your product
descriptions brief and straight to the point. If your product descriptions are
unnecessarily long, the chances are that readers might just skip your product
and move on to the next product.
3. Emphasize on the strong points and the
benefits of your product. A vast majority of buyers are interested to know what
they stand to gain by making use of your product. Essential, the best way to
write a compelling product description is to focus on the benefits the product
has to offer and always make your description as honest as you can.
4. Ensure your product descriptions are
written in a friendly, fun, and consistent tone. Writing your product descriptions
in a friendly tone increases engagement between you and your audience. Going
the other way could do a lot of harm to your product. Apart from adopting a
warm tone, you could so infuse a little bit of humor to
your description to make your products a lot more appealing to the readers. Try
as much as possible to avoid adjectives like top-of-the-line, world-class and
top-quality as words like these have been over-flogged and they got carry much
weight like they used to do. It is also essential to keep in mind that
consistency is vital.
5. Captivate the reader’s senses. Product
descriptions usually create a mental picture in the mind of the reader. This
effect is because you are making use of the power of words to tell your readers
how your product works and the impact it can have on them when they make use of
your product. A simple way by which this can be accomplished is by introducing
sensory words that help to pique the interest of the buyer.
In summary,
product descriptions are the foundation of every e-commerce site. A properly
written product description could be the key to high conversion and boosting
your sales. Next time you want to write a description for your product, try
applying the tips given here and watch your conversion rate grow.
