How to use the fast shipping to reduce cart abandonment

            Cart abandonment is a nightmare for a lot of e-commerce entrepreneurs; current statistics reveal that about 70% of online retailers currently experience cart abandonment. Fulfillment professionals like Deliverr believe that it should be different. To fully understand how to make use of fast shipping to reduce cart abandonment, we first need to discuss the concept of cart abandonment briefly.

            Just like the name signifies, cart abandonment is a situation whereby a visitor comes into your e-commerce store, adds items to his cart/basket, and does not proceed to checkout. So what are the major causes of cart abandonment? According to the Baymard Institute, cart abandonment could be because the shipping process adopted by the e-commerce website isn’t transparent, and usually takes longer than it should. It could also be due to slow loading time on your website, and or poor user experience.

            Some solutions help improve your website speed and optimize your web performance. However, fast shipping is a different kettle of fish entirely. If you need to deal with making use of fast shipping to reduce the rate of cart abandonment, I strongly recommend that you look into shipping firm Deliverr.

            Deliverr is a shipping logistics firm that is solely focused on solving problems around fast shipping and thereby reducing the rate of cart abandonment. They have designed their business in such a way that they exclusively specialize in solving the issues relating to e-commerce shipping and also maximizing the ability to convert abandon carts to actual sales.

            Deliverr offers users a variety of delivery options; research has shown that;

83% of shoppers would like delivery options to be displayed on the product page.

66% of shoppers will rather patronize the competition if they offer better rates.

59% of shoppers won't proceed to check out if they are charged exorbitant delivery fees.

49% of shoppers don’t mind paying more for faster shipping.

            Another way to reduce cart abandonment rate is to work on improving your customer review. It is a known fact that over 95% of online shoppers are directly influenced by customer review; poor reviews could directly lead to a drop in sales and a loss in potential revenue. Working on your delivery service is a fantastic way to improve your customer reviews.

            So far, we have been able to touch on third-party logistics provider and customer review. Another essential way to make use of fast shipping to reduce cart abandonment is by offering correct delivery estimates. Also, you can provide real-time, and up to date tracking on shipment to customers, so they monitor the status of their goods while in transit. This helps to boost confidence, and in the long run, reduce cart abandonment.