5 Types of Welcome Emails to Use in Your Email Marketing Strategy

            If you love long-term gains that require on the spot or short-term investments, then making use of emails might be right for you. Email marketing guarantees you a 25% click-through rate. It's not rocket science to figure out why welcome emails gain a lot of traction as regards to engagement rates. In this article, we would be taking a look at five welcome email ideas you could use for your email marketing campaign. 

 

            1.    Telling your story: most new email subscribers aren’t conversant with your story. Irrespective of whether or not they know your brand or have voluntarily signed up for your newsletter, it is always a good idea to let them know more about you and your brand and what you represent. Your welcome email should not be a timeline of how your business or brand was established; it should instead inform readers of what drives your brand, which in most cases are your customers.

            2.    The ideal Places to begin: in the same vain in which your users might not be conversant with the story behind your brand, they might not also know your product and services. It is essential that you get them conversant with your product and services as soon as possible. They have just signed up for your email newsletter so your chances of conversion are as high as they could ever be. An excellent way to go about this is to introduce a substantial call-to-action button that leads them straight to the best products in your online store to begin shopping.

            3.    Why you are different: basically, your story and what you represent are two factors that make you different from the competition. However, they aren’t the only things that make you stand out. Another thing to consider would be your unique selling point (USP). Your USP is entirely different from and unrelated to your brand; it could be our business model or the way you sell your products.

            4.    What to look out for: your welcome email is usually the first in a series of emails that your users would receive, it would be vital if you could inform readers of what to look out for in subsequent emails and why they should be interested in such emails. One of the contents readers expect to see in your welcome emails are assurances on promotions and special offers.

            5.    Ensure you begin on a good note: as you might be aware, several if not most e-commerce websites promote brand engagement by including discount codes in their welcome emails. They are usually anxious to welcome everyone to their store by announcing their discounts for signing up to their newsletters. It is a fantastic tactic if you are completely transparent about what needs to be done to get the discount. 

            In summary, welcome emails are amongst the most effective time of emails, mainly because the average click-through and open rates outperform other types of emails. If you can effectively combine the ideas listed here, you would be on your way to scoring high conversions.